Blog 7: Key Partners
What partners do we need?
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We need our inventor and researcher
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Thermal Camera Manufacturer
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Database Storage Company
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Mental health resource companies
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HR consultants that are already working with HR departments
Why do you need them and what are the risks?
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Our Inventor fully understands the capabilities of the technology. Since he created the technology, he has the ability to take the software away.
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A camera manufacturer has a better engineering standpoint that will allow us to have a better manufacturing process. A risk could be that they sell our use methods to our competitors.
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Database Company will be able store and host trends and patterns from data collected. They may want to sell the data on their own to not share with us.
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We would like to partner with mental health companies to be able to expand our market. They may already be working with other competitors that they may want to be loyal to.
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There is a large percentage of HR consultants who would benefit from using this product, creating a large target market for us. Some risk would include that they create a similar product to what we do.
Why will they partner with us?
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They will have the opportunity to take their product to market with us.
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They will have a shared profit from our company
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Mental health companies will have access to quantifiable ways to measure stress unobtrusively.
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HR consultants would benefit from this technology because they would have a unique tool that they can use to make their services better.
What are the benefits of an exclusive partnership?
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We can agree on a contract to have a better rate for our product and they will get more profit for working with us.
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An exclusive partnership will allow both sides from working from competitors for a set period of time.
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Will allow us to get out in the market faster