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Blog 2: Customer Discovery (Business Canvas)

(Click on See the board button to be look at our business canvas)

Our Potential Customers

Hannah Lee - Amazon Human Resources Manager

  • Ms. Lee is a graduate of the Mays Business School at The Texas A&M University, where she studied Business Administration with a focus on Human Resource Management.

  • Hannah is currently a Human Resources Manager for the E-Commerce Giant and Big 5 IT company, Amazon. She supervises and coordinates employee engagement and satisfaction, which plays a direct role in productivity.

Erfan Bhuiyan - Capgemini Consultant

  • Mr. Bhuiyan is an alumni of the Wolff Center for Entrepreneurship & the C.T Bauer College of Business at the University of Houston, where he studied Business Administration with a focus on Management Information Systems and Entrepreneurship.

  • Erfan is currently a Consultant for one of the top consulting firms in the world, Capgemini. He works on versatile cases with a multitude of companies in various industries. Capgemini is consistently awarded high praise for their internal HR and HR solutions they provide for companies.

Key Questions Asked

1. Do you currently know how stressed your employees are?

  • Purpose of question: To see if they are currently aware of how stressed their workers are and figure out if there is any way they figure how their employees feel

2. In which ways, if any, does your (business/company/organization) invest in the mental health of your employees?

  • Purpose of question: To understand in which ways companies invest/ care about the mental health of their employees

3. Why would you say your company cares about stress management in the work environment?

  • Purpose of question: Identify the reason companies care about stress in the work environment

4. How much money does your company invest in stress management solutions and mental health programs for employees? (It can be an approximate)

  • Purpose of question: identify assigned budget for stress management solutions and how much money are companies currently willing to spend on them

5. Do you believe these practices have a good impact on your company’s culture and performance? How do you know?

  • Purpose of question: identify and highlight the value of mental health in a company’s culture and performance

6. In which ways does your HR department currently keep track of this data? (Performance rates related to stress management) And if they don’t, why not?

  • Purpose of question: Understand current ways companies keep track of performance rates related to stress management or the reason they don’t keep track of it

7. How much money do you believe your company would be willing to invest in a stress management solution that includes data analytics?

  • Purpose of question: identify how much money companies would be willing to invest in a solution

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 Houston, TX

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